A young entrepreneur passionate about botany and inner well-being, Cloé Feliciano is the founder of the French beauty brand Hauloé. She made her debut in the niche perfume industry, a field close to that of cosmetics, but which did not allow her to fully flourish. In a world where physical appearance has become an obsession, Cloé felt the need to slow down and reconnect with what is essential: beauty for oneself. In search of sincere and reasoned beauty, she decides one summer evening in 2022 to create a cosmetic brand that resembles her, combining authenticity, ethics and transparency.

Specializing in cell biology, Cloé knows perfectly the mechanism of the skin and its needs. Accompanied by an independent cosmetic laboratory in the South of France, she will work for more than two years on research and development, in order to offer you a natural range with maximum effectiveness, respectful of the skin and the environment.

“Through Hauloé, I want to offer much more than a simple beauty routine to women. It is a true way of life, an opportunity to reconnect with nature and with oneself. Because you deserve to be your most beautiful version, both inside and out. »

— Cloé Feliciano, Founder of Hauloé